For a long time, the company did not have a fixed and complete set of VI design, and did not show the company's image well in commercial activities. Since the beginning of the year, the company began to plan and design the company's standard VI, VI is the English abbreviation of Visual Identity, which means the Visual Identity system of the enterprise.

This new VI includes: basic VI design: enterprise name, logo, logo, standard font, standard color, auxiliary graphics, disable rules and so on; Application part VI: Signs and flags, office supplies, office clothing, parking area, signs and so on.

Significance of this VI enablement:

1. While clearly differentiating the enterprise from other enterprises, it also establishes the obvious industry characteristics or other important characteristics of the enterprise to ensure the independence and irreplaceability of the enterprise in economic activities; Clarifying the market positioning of the enterprise, which is an important part of the intangible assets of the enterprise;

2. Convey the business philosophy and corporate culture of the enterprise, and publicize the enterprise in the visual form of image;

3, with its own unique visual symbol system to attract the public's attention and memory, so that consumers have the highest brand loyalty to the products or services provided by the enterprise.